Expanding into new markets is a big deal but getting with right localization languages will bring assured success. By choosing a particular language, you can enhance the growth of your customer base and ensure global market reach.
As per recent study, more than 73% of online buyers would prefer the product information and reviews to be in their native language. This statistic reflects the importance of choosing your localization language to resonate with the potential customers of your new target market.Before getting the localization language, you should focus on your target customers, and potential growth markets. Though there is a difference between website translation vs website localization but using the right language in both cases is the key to market expansion and international reach.
Why Localization Matters?
Localization is the process of adapting your content to a specific region’s language, and various other aspects. Choosing the right localization language is the real deal as it assures:
● Increase User Engagement
● Improve Brand Reputation
● Lead to Higher Conversion Rates
● Maximize Business Reach
Making the right language choice can help your business to be adaptable to the market and prevent damaging of your business due to any negative user experience.
How To Get With Right Target Market?
The decision to get the right language for localization comes when you’re ready to get with the target market. It is about identifying the market that provides the potential for grow business. With the prominent content localization you can find a strategic way of entering a new market.
Once you’ve decided on target markets, it becomes easy to get the language localization that can help you adapt your content and products to resonate with those markets. If you’re struggling to get the right market, here are the 3 aspects that can help you:
1- Identify Priorities
If you want to see market expansion you cannot focus on every market. Instead, look at the specific market and do website analytics.
● Is your website traffic coming from the market?
● Will market bring fruitful results?
Get to understand things and identify target markets to know the highest potential to seek major advantages.
2- Follow Planned Approach
There are a few website localization examples that explain how localization projects stumble sometimes. There is a need to think about the market and use the localization approach that is scalable and ensures engagement.
You must know how global audiences respond to your localized content before committing to large-scale projects. For this, you can invest in translations and run a small PPC ad campaign to collect some data that makes sense.
3- Prioritize Languages That Bring ROI
Once you’ve identified the markets and gained a good insight, it’s time to get with the languages that can bring in success for your business. You must choose the language that is valuable and assures your growth.
When in doubt, consider these points:
● What is the core language of the market?
● Does a particular language help in revenue-generating?
● What is the potential of a particular language market?
You must prefer to get with the right localization partner that can help you to make better analysis to assure growth. It makes sense to prioritize localizing marketing to see better results.
Popular Languages To Localize
When you prefer to go with the popular languages for localization, it can help you to see success in various aspects. It helps to connect with huge native speakers, enhance brand reputation and allow you to be potentiality available to a target market.
While making the choice for localization language, look at the popular languages:
1- English
English is one of the most widely spoken languages worldwide and this is the reason why several international brands use it during market expansion. English is official in over 50 countries and is the primary language of communication.
So, whenever there is a need for powerful website localization, companies prefer the English language to expand globally. Also, it is the most widely used on the internet which makes it crucial for brands targeting online markets.
Target market: English language has regional variations such as US English, UK English, Canadian English, and Australian English and this will require detail-oriented translations from professional experts.
2- Chinese
Chinese is the second most considered language for localization as it has over 1.3 billion speakers worldwide. Businesses that are keen on expanding into the Chinese market cannot ignore the fact of localizing their content in Chinese language.
Chinese is very complex, with many dialects and variations. Thus when considering specific app localization, it is important to go with the right language. Mandarin is official in China and Cantonese is spoken in Hong Kong and other surrounding regions.
Target market: Simplified Chinese is used in mainland China and traditional Chinese is used in Hong Kong and Taiwan.
3- Spanish
Spanish has over 500 million speakers and is the official language of over 20 countries worldwide. It is an important language to consider when you’re targeting Latin American markets. However, Spanish also has many regional variations, such as European Spanish and Latin American Spanish that every business should know.
Target Market: Spanish holds an official status in Spain and Equatorial Guinea outside of the Americas. Also, it is Europe’s rapidly growing language market.
4- German
There is a huge surge in the real localization solutions when it comes to operating in Germany speaking regions. With over 132 million speakers, German is essential for brands looking to establish their presence in European markets. So, localization presents an excellent opportunity for businesses looking to expand their presence in the region.
However, German has regional variations such as Swiss German vs. Austrian German, so carefully consider how you’ll approach localization.
Target Market: The German language holds official status in Germany, Belgium, Switzerland, Austria, Lichtenstein, and Luxembourg.
5- Arabic
Nowadays, there is huge demand of getting Arabic language. It is the official language of 26 countries worldwide and has more than 420 million speakers. It is the fifth most spoken language globally and many businesses prefer eCommerce localization that presents an excellent opportunity to ensure operations in the Arabic market.
Arabic is a complex language and has many dialects and variations, such as Modern Standard Arabic and Classical Arabic. There is a need to work with localization experts who understand the Arabic market well.
Target Market: Businesses that are keen to expand to Middle Eastern and North African markets use Arabic to engage with customers effectively and establish themselves in the region.
6- Japanese
If your business is related to games or software, you should consider the Japanese language for localization. Japan’s market is known as the boss of the gaming industry and thus there is a need for reliable software localization to ensure great market operations.
Target Market: Japanese is also spoken in Korea and Taiwan and in some parts of the Philippines and China. So, Japanese localization can prove to be successful when working in these regions.
Conclusion
Choosing the right languages is important to get with the regions with high growth potential and a high customer base. With the right localization solutions, your business can scale its operations and expect huge success in the market. Partnering with localization specialists can help mitigate resourcing risks while tapping into market. We have trained localization experts who can help you with the localization that increase the chances of successful business operations.
If you are interested to know more about us, contact us at +91-8527599523 or quickly send us a instant quote.