A localization strategy helps to adapt products or solutions to the functional requirements of a new market. Good localization eliminates cultural differences and allows the best use of customer behaviors and purchasing habits to grow in the target markets.
What is Localization?
For growing businesses in the new market, you have to find the opportunities that ensure success in the international markets. Regardless of the market, consumers expect a seamless and personalized experience throughout the buyer journey and localization can help you effectively.
Localization allows product or other solutions to be relevant to potential customers in a target market and allows making things less challenging. It goes beyond the mere translation of text and covers wide range of aspects such as:
● Branding and messaging
● Images and graphics
● Date and time formats
● Measurement units
● Pricing, currency, and payment methods
● Product features
● Cultural references (symbols, icons, idioms, etc.)
● Promotional content
● Marketing content
● Help content and customer support channels
● Legal and regulatory compliance
There are many localization challenges but getting the professional to work upon the solutions assures promising results. Our team works on adapting a product or content to meet the specific cultural, linguistic, regulatory, and market requirements of a particular target market.
Why Language Localization is Highly Needed?
Expanding into the international market involves discovering opportunities. Localization provides a broader customer base and makes your business ready to embark on exciting new journeys. Various reasons justify investment in localization and here are the reasons why:
a)- Gain Competitive Edge: It is obvious to get with the local competitors in a new target market and localization assures ease in operations to compete with the local markets.
b)- Smooth Market Entry: Localization makes it possible to get an entry in international markets. This brings its own set of challenges and accurate content localization ensures cultural and language issues don’t cause serious roadblocks.
c)- Customer Satisfaction: Localizing your content clearly shows your commitment to your customers. So, when you address your customer’s needs this helps to bring in assured success.
d)- Boosts Revenue: With localization, you can reach a broader audience that brings in greater revenue potential.
e)- Foster Brand Loyalty: As you fetch more satisfied customers, this tends to develop strong brand loyalty to remain committed to your solutions.
How To Create a Localization Strategy?
While creating a strategy, this involves several steps to ensure your business can effectively adapt its products, solution, or content to different target markets. Once you know how to create a strong good localization approach, you’re ready to start creating strategy that brings success.
Successfully building a relevant localization strategy, involves working on three major aspects:
● Conducting Analysis
● Decision Making
● Plan Execution
Stage 1: Conducting Analysis
You have to be careful when working on the localization and this stage is all about understanding your company’s needs, goals, and objectives. You have to do market research target audience and competitor analysis to understand how your goals can be best aligned with the market needs.
Also, it is important to look at your resources, including your budget, timeline, and team. From conducting analysis, you are able to gather all the information you need to make informed decisions and work upon them.
Stage 2: Decision Making
Once you have gathered information, it is important to work on the decision-making. While making the decision, prefer to ask the following questions:
● Which localization solutions should you choose?
● What localization technology to integrate?
● Which language service providers do you need to work with?
By going with all possible questions, it becomes easy to get the effective translation and localization solutions. Making the right decision will define your KPIs, and assign roles and responsibilities. It will also help to establish a budget, set timelines, and be ready to see the results.
Stage 3: Plan Execution
When you are completely ready with your resources and now being ready to make the decision, the execution stage puts your localization strategy into action. This involves working on workflow and assigning roles and responsibilities.
During execution process, there are below steps you need to consider:
● Preparing assets: Get ready with the files that need to be translated.
● Internationalization: It aims to ensure that your content is properly formatted and carries character encoding.
● Content localization: When you understand what is localization and how to make use of it, with linguists you can translate your content and make it adaptable to the market.
● Deploying the localized content: Once your content is properly translated, it needs to be published in the appropriate format on the platform.
● Localization testing and QA: It is important to involve running automated tests, and linguistic and functional testing.
Localization can break your localization process and enable uninterrupted delivery of multilingual content. We have professional linguists who can work on content and make it best available.
Measure the Effectiveness Of A Localization Strategy
Though you have followed a data-driven approach it is essential to measure the effectiveness of your localization approach. When you have relevant goals, then using the correct strategies will assure measurable and achievable objectives.
Suppose you are getting top-notch website localization, using the best solutions helps to break your relevant KPIs down into smaller ones and make it more manageable.
Here are some of the most commonly used KPIs:
● Turnaround Time
● Customer Satisfaction Score (CSAT)
● Budget Spend by Language/ On Market
● Quality Metrics
● Percentage of Milestones Completed on Time
While there are hundreds of possible KPIs for a project but the main thing to keep in mind is that you are getting the most out of your goals.
How Tridindia Can Make Things Possible?
Carrying out the localization is a challenging thing and you need to build an effective strategy to guide your business on its global journey. Working with professional localization experts will help you to work on various aspects that make the strategy achievable to meet relevant goals while measuring your progress.
So, whether you need e-commerce localization or any other localization, we can make sure your solutions seem appealing to the audience.
Conclusion
Expanding internationally is all about discovering a new audience and a captivating opportunities. We can offer you a broader customer base with localization solutions that can make your business ready to embark on exciting new journeys. We assure providing assistance that is worth investing time and resources. We have a team of experienced and trained localization experts who have worked on various localization projects.
If you are interested to know more about us, contact us at +91-8527599523 or quickly send us a instant quote.