As you think to venture beyond your native market without localization it may seems impossible. Understanding the most popular languages for localization is essential so accurate localization helps to effectively navigate the global marketplace.
How to choose your localization languages?
There are various markets in which you can decide to tap into, but it is best to strategically use the language to ensure a tailored approach. So, when you are considering to get the language localization, here is the guide that will help you:
● Identify the demographics: Get to understand the preferences of your target audience and their needs.
● Evaluate the market potential: Analyze various factors such as industry trends and economics to yield the highest impact.
● Know the target language: Select languages that align with your expansion roadmap. Prioritize languages that open doors to new markets and use localization techniques that facilitate seamless integration.
● Consider the technological landscape: There are various tech-driven markets and localization helps in aligning with innovation trends and facilitating smoother business adaption.
There is a need to conduct a thorough analysis of target audiences, markets, and business goals that will help you to make informed decisions. Getting localization goes beyond general trends and ensures great results.
Top 9 Popular Localization Languages With Reasons
Businesses rely only on the English language for global expansion and it is not enough. Using the right language localization will be the solution for your business to cater to the needs of existing and new markets. Here are the top 9 languages for localization:
1- Spanish
Spanish market ranks at the 13th position in the list of world economies. When we talk about availing top-notch digital localization, here is the reason why Spanish is highly considered:
● It has more than 500 million native speakers
● United States considers Spanish as the most popular second language.
● Spanish is the official language of Equatorial Guinea and Spain
● Helps businesses aiming for a global footprint in Spain, Latin American countries, and the United States.
2- Russian
When we are considering a high-potential market in this globalized world, Russia stands out as a key player. Here is the reason why Russian language is considered for localization:
● It has more than 250 million native speakers.
● It is the most spoken native language in Europe.
● Russian is the language of the International Space Station
● It holds official language status in Russia, Kazakhstan, Belarus, Kyrgyzstan, and Tajikistan
3- French
French is the second most taught language in the world and it is one of the major benefits of localization in the French language. Below points elaborate the reasons to get French localization:
● It has over 250 million speakers globally.
● It is considered the 6th most spoken language in the world.
● The French language is one of the important languages of the UN.
● French is also known as the official diplomatic language.
● It holds the official language status in 28 countries.
4- German
The German language ranks as the most sought-after language for localization. Its widespread usage in Europe has made its position in the some top 10 languages used on the Internet and here is the reason why:
● It has over 130 million people worldwide.
● Language is highly spoken in Germany, Austria, and Switzerland.
● German is the widely spoken language in Europe.
5- Portuguese
Portugal market is an attractive hub for those businesses that want to get access to the European market. Here are the reasons why there is a growing demand for Portuguese localization:
● It has 250 million speakers worldwide.
● It is the 6th most spoken language based on the number of native speakers.
● It ranks among 9th most spoken languages in the world.
● It is the official language of Brazil, Angola, Guinea-Bissau, Cape Verde, East Timor, Mozambique, and São Tomé.
6- Japanese
Japan is a hub of global technology and several businesses require content localization to enjoy immense opportunities that market has to offer. Here are a few reasons why business get localization:
● Japanese language is spoken by 125 million people.
● About 12% of the Hawaiian residents speak Japanese.
● You can find Japanese community in the United States, China, the United Kingdom, the Philippines, China, Canada, and Peru,
7- Italian
The Italian market always attracts businesses that want to operate in a highly dynamic market. Here are the reasons how Italian localization became important:
● It is spoken by more than 60 million people worldwide.
● Helps businesses related to the art and fashion industry in Italian market.
● It comes under 20th most spoken language in the world.
● It is the official language in Italy, the Vatican City, and Switzerland.
8- Polish
Businesses need localization to operate successfully in the Poland market. With time, the Polish market has emerged as a key player in the European Union. Here are the other reasons to get the Polish localization:
● It has over 40 million speakers.
● Polish is widely used in Poland and parts of Eastern Europe.
● Polish is the second most spoken language after Russian.
● Polish speakers also resided in the US, Canada, Australia, the UK, Sweden, Germany
9- Dutch
India’s huge consumer market has made Hindi localization an integral part of business expansion strategies. Here are the reason why you need a reliable human translation in the Hindi language:
● The Hindi language has 343.9 million native speakers.
● It is also spoken in countries such as Fiji, Nepal, Guyana, and Mauritius.
● Hindi languages have over 1500 dialects.
● 57% of Internet users in India prefer using Indian languages online.
Does Language Speaker Base Hold Influence On Localization Needs?
When you are focused on reaching out to a wider audience, then size of the speaker base plays a pivotal role in determining a language for localization. When you target a larger language speaker base this makes the localization efforts more impactful and relevant.
Along with this, there is a need to work on other aspects such as market demand, cultural relevance, and industry-specific considerations. Whatever language you choose, you need to get with an agency that offers solutions at affordable localization cost that assures your solutions don’t go out of budget.
Conclusion
Above we have discussed the top languages that will help initiate growth in the promising market. However, you need to get the reliable language localization agency that can help in your digital strategy to make it accurate and highly relevant to the market. Our localization solutions can work as a great globalization strategy and help your business to gain a competitive advantage. Choosing our solutions will provide you access to the trained localization experts who are native language speakers.
If you are interested to know more about us, contact us at +91-8527599523 or quickly send us a instant quote.