Businesses keep on diversifying their approach when they aim to meet different geographical needs. This is impossible unless you prefer to be fluent and confident while connecting with the audience. Language localization allows your business to present in a way that can optimize your success potential.
Language localization is a highly used approach that refers to adapting business products, strategies, and other offerings to meet the market cultures, languages, and regulatory requirements. Getting it done truly helps to reach a specific target audience and strengthens business presence in the market.
Getting the language localization is to make your business more scalable however, working on the language localization is a daunting process. Getting powerful localization can promise great results but it is important to trust the professionals who are assured to work on every aspect to deliver top-notch localization.
Let’s see and learn more about what is language localization.
What Are Common Uses Of Language Localization?
In a recent study, it was found that a massive 87% of people wouldn’t buy from an English-only website if they spoke a different language. Consumers simply aren’t confident when they interact with businesses that have not put in the effort to adapt to the market.
Language localization is needed in various sectors and this also helps to improve user experience and boost brand presence by bringing in relevance. With relevant content localization, the business of different niches can foster the trust of local consumers and also suit well the local laws, regulations, and standards.
Language localization is highly beneficial and can help the business in its objective and here are some of the uses:
1- Creating Software and Applications
Some software and app businesses find it important to break language barriers and provide great customer support so the audience can have a seamless user experience while using the app.
2- E-commerce
Language locality brings great benefits to e-commerce websites that cater to language and cultural preferences. So, if you want to get to the Arabic market, availing of premium Arabic translation services allows the products and offerings to be clear which brings in huge sales.
3- Learning Materials
Education cannot stay limited to one market and through eLearning platforms, it is important to localize the learning materials courses to make learning accessible and relevant.
4- Healthcare
When talking about the healthcare sector, misunderstanding leads to loss of life. Language localization is crucial to effectively make things available in the local language.
5- Marketing
Businesses heavily depend upon marketing campaigns to engage local audiences effectively. This includes translating advertisements, social media content, and other promotional materials to make things successfully align with the market.
6- Gaming
Several game developers always think to localize their games and language localization is needed to provide a better experience. So, if it is about making the game available to the Chinese market, with authentic Chinese translation you’ll be able to provide a better gaming experience.
By leveraging language localization, it not only expands the reach but also creates meaningful connections ultimately leading to sustained success in the international market.
What Makes Language Localization Important?
Language localization involves more work than just having a straightforward translation. This is because it is about working on the adaptation and being relevant to the different market aspects. Language localization brings in great importance and here are some of them:
1- Improved Customer Experience
No business will be able to function well in the market if it fails to provide the best customer experience. Language localization allows you to work on the aspect and if you want to connect with the Spanish audience, satisfactory Spanish translation will allow you to serve in the best way.
2- Expanding Customer Base
It is highly important for the business and this is not possible without properly localizing your offerings to satisfy the needs of each market. When people can understand what you offer they’re more likely to convert and become your customers.
3- Avoid Risking Your Reputation
Earlier, we have seen many renowned businesses become victims in recent times just because of misunderstandings. Using language localization is highly important when you make your business ready to adapt to the market in every way that brings in positive results.
While bringing in the benefits, your business will see the audience having more interest in your products and offerings leading to more sales, and ultimately more revenue of your business.
What Languages Are Most Popular for Localization?
According to research, there are more than 7000 languages spoken in the world today but you don’t have to get a perfect translation to make your business localize in every single language to have a better existence. The languages that have been designated as official languages require language localization and here are some frequently used languages:
● Spanish
● French
● Chinese (Mandarin)
● Arabic
● Russian
● Portuguese (Brazilian)
● German
You must be wondering on what basis the languages are popular for localization and here are the possible factors:
● Popularity
● Total Native Speakers
● Geographical Distribution
Other languages too such as Japanese, Hindi, and Korean are chosen for localization to make businesses see success in promising markets.
Understanding Language Localization with Examples
Language localization is one of the best ways to be ready to unlock new markets but it is important to understand what localization looks like in a business context. Professionals follow an exact guide to culture localization and let’s look at a few of the few businesses on how they are using language localization approach:
1- Netflix
One of the best-known entertainment platforms, Netflix is a prime example of how to tailor content to suit different regions. Audiences always prefer to watch content in their favorite language and language settings so personalized recommendations are important to provide a better viewing experience. Using language localization helps in streaming the best content to attract the target audiences.
2- Coca Cola
Coca-Cola’s localization approach can be seen with the name “Coke,” a “Cola,” or a “Coca” depending on the market. This is one of the best ways that has made it work across their 150+ countries in a much more interesting way. To see a huge increase the sales in the German market, availing high-grade German translation has helped to make the brand resonate well with the market.
By printing popular local names on bottles to working on the campaign, language localization helps in resonating to deeply connect with the market.
3- KFC
One of the popular eating brands, KFC has carved out a strong foothold in the diverse marketplace. The actual reason for the success of KFC’s localization strategy lies in the careful adaptation of its menu. By keeping the local food preferences, KFC has gone the extra mile to cater to local tastes and provide them with the best experience.
By using language localization, KFC has successfully made it worked on its commercials that go really well with the social and cultural nuances of the targeted market.
4- Airbnb
Airbnb is known for following an effective localization strategy that’s enabled rapid global expansion in different countries. If the Airbnb platform wants to serve the Russian audience, getting a fruitful Russian translation helps to connect hosts and travelers from all corners of the globe.
Language localization is a cornerstone of its strategy and this has helped the Airbnb to find a great way to see success in over 200 countries.
Whom To Trust For Language Localization?
When you are introducing business products or other offerings to a new marketplace, typically this requires a good approach. Translation helps in converting content from one language into another and further localization helps to adapt well and be relevant to the market. By language localization, businesses can expand their reach and make themselves more appealing to a wider market.
If you’re looking to strike the right note for your business to serve in the Portuguese market, it won’t be challenging. Availing the specific Portuguese translation from a professional translation company allows your business to function well. Skilled translators understand the market well and come with years of experience to deliver promising language localization.
Conclusion
Localization is a much-needed approach that helps businesses navigate through the cultural nuances and societal norms of different markets. By getting a promising language location, your business not only speaks in the local language but stays authentic in its approach in every way.
We have trained localizing experts who dive deeper into the benefits and make sure your business can seek advantages in its expansion. If you are interested in availing our solutions, contact us at +91-8527599523 or quickly send us a instant quote.