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Marketing Strategy

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Importance & Benefits of Internationalization in Business Expansion

Today, most of the marketers feel the need for internationalization because it has been growing steadily in the past years. Many successful companies have leveraged it to make their products & services differentiate in the marketplace. People often get confused between localization and internationalization, but for your information, they both are different. Designing and developing […]
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What is Glocalization? [A Complete Guide]

Yes!! glocalization indeed sounds like a mashup word made up by marketers just like internationalization, globalization, and localization. Glocalization has introduced a decade ago when companies took their first step toward tapping foreign markets for more exposure. Companies have realized that adopting a local language is important to explore a new market. Hence, companies now […]
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